Gary erickson and coauthor lois lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the bar by gary erickson overdrive rakuten. Gary erickson and coauthor lois lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and. Multiple people told me they suspected the decision was abruptly handed down by gary erickson, clifs founder. Today, instead of taking it easy for the rest of his life and enjoying. Click the about button for our complete page rules. During a oneday, 175mile bike ride forever to be known as the epiphany ride an exhausted and hungry gary erickson realizes he cant choke down another unappetizing energy bar. Gary has always led with an unwavering commitment to his values. Clif gary erickson, i am now reading his book entitled raising the bar.
Clifbar founder gary erickson is a real renaissance man. Now, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, read more. The company is based in emeryville, california, and is privately held. Yes, there are other energy bars out there, but the clif bar named after ericksons father and the various. Why clif bar fired 5 of its top athletes outside online. Gary erickson, founder, coowner and coceo of clif bar.
Use features like bookmarks, note taking and highlighting while reading raising the bar. Download it once and read it on your kindle device, pc, phones or tablets. Raising the bar tells the amazing story of clif bar s gary erickson and shows that some things are more important than money. The companys flagship product, clif bar, was created by gary erickson and lisa thomas. Oct 03, 2016 gary erickson asked his mom, can you make a cookie without butter, sugar or oil. The book is filled with compelling personal stories from ericksons lifetrekking in. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, hes working harder than ever. Clif bar founder gary erickson on sustainability and green.
Clif bar sponsors its firstever climbing competition in. Crawford and erickson returned to their roles as coceos of the. In response to the nice event, which was attended by mr. Kit crawford and her husband gary erickson own 80% of clif bar, which also makes luna bars. The result was clif bar, an energy bar named after his dad now. Interview with kit crawford, clif bar triple crown leadership. Gary erickson is best known for being a cofounder and cochief visionary officer of clif bar. View the profiles of professionals named gary erickson on linkedin. Throughout the book, ericksona competitive cyclist, jazz musician. On april 17, 2000, gary erickson told his wife, kit crawford, he needed to go. Gary makes a flourfilled mess of his moms pristine kitchen for six months to perfect the.
As usual, he packed six energy bars for the rideusing the only bar on the market at the time. On april 17, 2000, gary erickson told his wife, kit crawford, he needed to go for a walk. Integrity and passion in life and business the story of clif bar, inc. The book is a delight to read, as well as an inspiration. In part one of this interview, i caught up with clif bar cofounder gary erickson to learn more about the decision to step down and the seeds of. Founder and chief purpose officer conspiracy of love, a brand purpose consultancy advising fortune 500 brands. Feb 01, 2007 lead gary erickson on balancing sustainability and other business objectives clif bar s founder talks about balancing sustainability and effectiveness. Bob and gregg vanourek are authors of the new book, triple crown leadership. The 50yearold californian grew up alpine skiing and hiking with his family, and his passion for the. I loved the story of gary ericksons journeys, both in his career and in his personal life, and found myself rooting for him and for clif bar at each step of the way. Interview with kit crawford, clif bar triple crown. Lead gary erickson on balancing sustainability and other business objectives clif bars founder talks about balancing sustainability and effectiveness. The result was clif bar, an energy bar named after his dad now one of the most popular energy bars in the u.
Aug 30, 2008 clifbar founder gary erickson is a real renaissance man. As great lovers of food, wine and adventure, gary and kit sought to bring these memorable experiences to their napa valley home. In april 20, kevin cleary was named ceo of the company, rich boragno was named cfo, and coowners. Raising the bar integrity and passion in life and business the story of clif bar, inc. Raising the bar tells the amazing story of clif bars gary erickson and. Inspiring keynote speaker, coauthor good is the new cool. Gary erickson audio books, best sellers, author bio. Garys grandmother, kaliopi, was the one that inspired him as a kid to be a healthy food advocate and know how to eat well. Consulting services to nonprofit and forprofit organizations the erickson group was founded in 1988 by gary e. During a oneday, 175mile bike ride forever to be known as the epiphany ride an exhausted and hungry gary erickson realizes he cant choke down. Raising the bar tells the amazing story of clif bars gary erickson. Building excellent, ethical, and enduring organizations mcgrawhill, 2012, based on interviews with.
Now, instead of taking it easy for the rest of his life and enjoying a luxurious retirement. Because clif bar is our mothership, we live by these five aspirations. This is the story of gary erickson and his journey with clif bar. It took years of inspiration and commitment to overcome many obstacles and grow the company.
Gary erickson guided clif bars rise by taking the road less. It starts with gary walking away from selling the company for a lot of money and turns into a. In fact, he couldnt have known what adventures in business lay ahead, and may not have discovered them, if it werent for his decision to follow his passions for great food and big adventures. Aug 20, 2004 gary erickson tells the story of how he started the clif bar company to offer people an energy bar that doesnt raising the bar is an excellent demonstration of the importance of upholding your values, doing what you love, and enjoying life the right way. The husband and wife owners of clif bar, gary erickson and kit crawford. Gary erickson asked his mom, can you make a cookie without butter, sugar or oil. Although with a last name like erickson its hard to imagine that gary would be a greekamerican, the story behind the clif bar started in his greek grandmothers kitchen. Sep 24, 2018 clif bar founder gary erickson left with his business partner and wife kit crawford.
Raising the bar audiobook by lois lorentzen, gary erickson. He had founded the company in 1990 after a long bike ride. Gary erickson is the founder and owner of clif bar inc. Gary erickson books list of books by author gary erickson. Gary erickson guided clif bars rise by taking the road. Join facebook to connect with gary erickson and others you may know. Erickson, an avid cyclist, had finished the 175mile ride longing for an. Gary erickson and kit crawford began their love of food and wine with cycling adventures through italy where long days of cycling would end in leisurely evenings of good wine, food and hospitality. Not only does this book feature a funvery interesting collection of garys personal stories, but also an entire business philosophy that is working inside the clif company. Clif bars gary erickson leaves ceo role san francisco. Garys grandmother, kaliopi, was the one that inspired him as a. The company blended his skills as a baker with knowledge of whats needed on the.
Business lessons from the clif bar owners business insider. Cleary runs the daytoday clif bar operation, giving erickson and crawford the time and space to think about the larger strategy. Mar 22, 2014 although with a last name like erickson its hard to imagine that gary would be a greekamerican, the story behind the clif bar started in his greek grandmothers kitchen. Raising the bar integrity and passion in life and business by gary. Gary erickson built the fastexpanding clif bar empire with high standards for purity and taste that appeal to a loyal customer base. Clif bar founder gary erickson left with his business partner and wife kit crawford. Gary continues to find inspiration in food and the outdoors.
We wish we would have had access to capital like white road investments at pivotal moments during clif bars first 10 years. Gary inherited a passion for outdoor adventure from his father and a love of homemade, authentic cooking from his mother and grandmother. Aug 28, 2012 raising the bar tells the amazing story of clif bar s gary erickson and shows that some things are more important than money. The 50yearold californian grew up alpine skiing and hiking with his family, and his passion for the great outdoors has never wavered. Erickson, an avid cyclist, had finished the 175mile ride longing for an alternative to the tasteless energy bars he had brought along. We are currently experiencing high order volume and deliveries may be delayed. Gary really tells the full story of clif bar not only from the pov of outsiders looking into the company, but what took place inside his own mind and in his own experiences. The name clif bar pays tribute to gary s father, clifford, who introduced him to wilderness adventures and encouraged him to follow his passions in life. Raising the bar tells the amazing story of clif bars gary erickson and shows that some things are more important than money.
1502 1120 1012 1615 236 190 416 638 27 342 129 269 311 1227 1223 1161 372 1297 936 774 429 1395 985 658 764 1668 800 1376 209 157 1477 660 1291 450 1100 541 963 139 885 21 1224 760 989